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New Breed of Business Consultants Focusing on Firm’s Most Valuable Asset: Reputation

Jan 14th, 2008 • Posted in: News

Wall Street Journal profiles how firms have recovered from embarrassment

NEW YORK
One of the fastest-growing types of business consulting centers on what companies are beginning to recognize as their biggest asset: their reputation.

Wall Street Journal reporter George Anders writes that reputation consultants analyze what has gone wrong at a company, recommend what should be fixed, and then validate their results with outside experts.

Sometimes, according to consultants interviewed by the Journal, the only way to fix a reputation problem is to get rid of the executives who created it.

The piece profiles reputation-recovery efforts at Tyco, a firm left in tatters after former CEO Dennis Kozlowski was ousted in 2002 amid fraud allegations.

Source: Wall Street Journal, Jan. 11.

For more information, see: Related Newsline story, Dec. 18, 2007 — Related Newsline story, Oct. 1, 2007 — Related Newsline story, Sep. 24, 2007 — Related Newsline story, Sep. 17, 2007 — Related Newsline story, July 30, 2007.

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1. Ethics Newsline » News » One More Workplace-Ethics Problem: Watching Online Videos on March 17th, 2008 at 10:11 pm:

   [...] more information, see: Related Newsline story, Jan. 14 — Related Newsline story, Dec. 17, 2007 — Related Newsline story, Oct. [...]

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